Hi! I’m Eden 👋 a product design strategist. Welcome to my portfolio!

With a foundation in digital art, I bring a passion for purposeful design and collaborative problem-solving to UX strategy, delivering measurable value for users and organisations.

My experience spans working closely with cross-functional teams, facilitating workshops, and mentoring UX professionals to turn bold ideas into real outcomes.

Rooted in a deep understanding of the customer journey, I use research and data-driven personas to identify user needs and inform product design decisions.
Through service blueprints, journey mapping, and a commitment to continuous improvement, I help organisations create seamless, innovative, and user-centred experiences.

Growth Strategy: Customer-centric commercial and digital strategy to drive business growth.
Service Blueprint: A cross-functional, end-to-end view of customer interactions to identify opportunities and optimise the customer experience
UX Surgery: A comprehensive analysis of user pain points across the product ecosystem to inform continuous optimisation and drive action.
Research Repository: Centralising insights to democratise access and amplify research impact across teams.
Research Directions: Award-winning, forward-thinking product design driven by deep insight and innovation.