Eden Lazaness Bio

Everything started with...

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Driven by a passion for purposeful design and collaborative problem-solving, I specialise in UX strategy that delivers measurable value for both users and organisations.

 

My journey began in digital art but quickly evolved into a focus on crafting user experiences that solve real-world challenges and foster growth.

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What I do

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With hands-on experience working alongside Product, Engineering, Marketing, Sales, and Leadership teams, I bridge the gap between strategic vision and practical execution.

I facilitate workshops, lead and mentor UX teams, and ensure cross-functional collaboration to transform ambitious ideas into tangible outcomes.

 

How I do it

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My approach is grounded in a deep understanding of the end-to-end customer journey; I use both qualitative and quantitative research to identify genuine user needs and pain points, building data-driven personas to foster empathy and drive informed decisions.

 

I am committed to a systemic approach - developing service blueprints and mapping journeys that connect online and offline touchpoints. By building a culture of continuous learning and evidence-based design, I help organisations align functions, share insights, and create unified, future-focused experiences.

 

Optimisation and validation are core to my process. Through ongoing feedback loops and iterative improvements, I make sure our solutions are not only creative but effective and aligned with business objectives. My “UX surgery” ensures every iteration is an opportunity to listen, refine, and drive meaningful impact.

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To summarise...

 

Ultimately, I believe design is a connector, uniting diverse teams, fostering empathy, and clarifying objectives.

By championing a user-centred mindset, I empower organisations to see through their customers’ eyes and build experiences that are seamless, innovative, and valuable.

 

Let’s connect to explore how I can help your team turn vision into measurable results.